Day: April 17, 2020

Hate Responses

People respond to marketing they “hate” in different ways.

Some people attack marketing aggressively, bash advertising for the way they believe it manipulates people.

Some feel like they are above advertising and give off a vibe that they are immune to it.

Others deploy ad blockers and try to avoid even coming in contact with it.

Whether it’s avoidance, aggression or claim to immunity – people will typically only use these methods to block out advertising that is not relevant to them at the time.

That’s the thing with marketing – barely anyone talks about the good of marketing “how the package was designed” or “how the funnel educated them so well”.

No, what gets most of the conversation is people experiencing marketing that wasn’t relevant to them.