Things that we enjoy our things that stimulate us in a certain way.

It doesn’t stimulation by drugs nor does it mean that you can’t be relaxed by stimulation. Stimulation doesn’t mean hyperness.

Stimulation is immersion. Its engagement. Its being fully immersed – or at the very least being being pulled by something.

You can’t stimulate someone through logic – you do it through the limbic system – the primitive brain.

The human brain doesn’t necessarily deal in logic or words – it deals with emotions and images. It deals with vibrancy and frequency.

The limbic system serves the logical part of the brain. Stimulation pulls people in.

Brand is not logo.

Brand is not reputation.

Brand is not design.

Brand deals with expectations and promises. Brand is the sum of all your marketing efforts – the by product is a shortcut and tool for customers. Brand is a tool for people to communicate with themselves and the people around them. That’s why brand also doesn’t mean story – a brand is not a story it is only apart of a story.

Brand is not a end in and of itself – it exists to serve the customer in a complex world.