“I think we could say that the creativity of an idea works in inverse proportion to the amount of time available and the number of people involved.” – Howard Gossage

As more people enter the conversion of a marketing topic – it inventibly starts regressing to to the mean.

It may not sound right to Mary, it might be to edgy for Jerry and Bill doesn’t like the whole idea all together. More and more compromises and time go into building this project till at the end – all you have is mediocrity.

One person or one small team has to be responsible and diligent for this excellence of the project – or creativity can’t happen.