Most people in marketing or advertising don’t even know the difference and a lot of times just use them interchangeably.

But there are two different things that require to different types of thinking.

Marketing is the thinking – its the big idea – it’s the change and impact that the business seeks to solve for.

Advertising is the voice. It allows you to get heard over everyone else.

People think they can do both – you can’t. Not at the same time anyways…