Its best for copywriters to not right copy at all – in fact they should avoid it at all costs.

As a matter of fact how can you even write copy for someone else when you don’t really know them? How do you know what drives them?

You don’t – so what’s the solution?

That you find someone who can write good copy for you.

You find that by looking around the world and being with the people actually buying the thing you are writing for.

Great copywriters don’t ever have to write a single line of copy throughout their entire advertising career – the people they are writing for do it for them.