Business models help us to define what value we create for customers, capture value and who the customer is.

So why not create a social media model? 

What are the customer segments? Who is each post talking to?

What are the resources we need to make compelling posts?

What are the costs associated with developing each post?

What is the value proposition of your social media presence? Is this unique or just a copy of everyone else? 

How do you distribute the social media posts and in what format? How do they find you and how do they get to know you better?

How do you manage your relationships of social media? What do clients expect and what do you deliver? 

Who are the key people that help you on this journey?

And finally but what must people don’t even think to ask – how does your social media page capture the value it creates?

Why it’s hard for people judge brands and make important brand decisions is because they look through the problem through the lens of themselves, rather than through the lens of the customer.

This will always be the first and fundamental mistake of the novice marketer.