Books are really interesting as they relate to marketing.

Yes, the knowledge and insight of books is great but books has a much deeper significance when we start learning about marketing.

The special thing about books is that they aren’t designed to keep your house warm or hold up a wall – they don’t have a functional purpose like this. The interesting thing about a book is that its only function is to change you.

Before you read the book you were one way, now after reading the book you are another way. That change is what marketing at its purest form is really all about.

Along with this change the book creates, the design of the book, the typography, the color, the testimonials, the author and more – all form to create the expectations or the promise of the book. Or in other words – the promise of what the change will be if someone reads the book.

Looking at all of these subtle and obvious details of the book you can start to clearly identify who the book is for and who it is not for.

It is simply one of the single greatest ways to learn the basics about marketing.