Even though I write these posts every single day; I have had a focus on the power of visuals.

I would believe photos, videos and immersive experiences where the way to get to people’s emotional hearts, and the way to change them.

I didn’t give words any value.

Deep down – I knew their value but I took them as a secondary component; not as a primary one.

The turning point for me was that, while I knew people think and remember with sensory and visuals, they are also motivated and take extreme meaning to what words mean to them.

They will tell themselves quotes and they will recount stories to themselves and friends. Words matter to people.

People use words to guide their mental frameworks, to make decisions and to understand the world around them.

I guess what I realized is that, it isn’t all visual when you tell your friend who is down a quote and it changes their life.

There was something about a string of eight or ten words that changed him.

Words are a tool of change and if used correctly – have just as much power as visuals.

Sometimes the things that we hold closest to ourselves, are the things that are that are the furthest away from us.

What I’ve learned in marketing and in life, is that you can’t always solve things with force. You can’t always hammer your way through a problem. You can’t always assault a problem with your thinking. Sometimes to solve the most challenging, the most reoccurring of problems; the ones that you feel like you can never change, is to just step away from them.

Distance creates perspective and perspective creates insight.

When you give yourself this space you are able to step back and see really what the problem is.