Everyone has an internal monologue that goes on in their mind everyday – and it doesn’t stop.

“Am I good enough?”, “Will this work?” “I don’t know what is going to happen.”

It’s constant questions and stories in countless variations that make up each individual person.

As a marketer, you seek to understand the monologue, then play that character that helps that person cope, overcome or change their monologue.

It’s easy to “spike change” but what’s harder is “consistent change”.

Spike change is an emotional reaction or a trend.

Consistent change is a change in the culture or a change in identity.

Consistent change comes from and can only come from persistence.

Doing something so much that it becomes the new normal…