Marketing is about overlaps.

It’s about uncovering the overlaps that human people share and connecting them to something in someway.

It’s about the alignment of overlaps, the fights of overlaps and the connection in values that come when someone overlaps with you.

Overlaps mean that we share human experience together and when you come at the other people you work with with this “human” mindset you can achieve some magical results.

Fast and cheaper is only one axes on the chart.

You can also be slow and expensive.

The thing is that if you are slow and expensive, it has to be of some value to me. Maybe it’s because you do a better job, go deeper and raise my status. Maybe the way it’s designed makes me feel a certain way that makes it worth the price (like we have seen with Apple in the earlier days).

Fast and cheaper is not the only strategy.

Not everything that counts can be counted and not everything that can be counted counts.