What are people expecting?

To many people fail to ask this question in advertising. People have seen all of you bad advertisements before – don’t do the same thing or you will be put into a box.

You can either match patterns or break them. Pick which patterns you want to match and which ones you want to break.

This combination if done correctly will allow them to remember you.

The thing with walking in someone’s shoes is that : you can’t.

The shoe won’t fit and if it does it will probably feel weird. Also, where do you go once you are in their shoes? There has to be a better way.

The better way is to act as if. It not only wear the shoes but know where they have been, where they are going and why.

You may one day find yourself in the chasm, looking down the dark abyss.

A place where you feel like you have no ideas.

A place where you feel uncertainty.

A place where you feel scared.

A place where you don’t feel like you are going to make it.

A place where you feel like you are just running in circles.

These are the moments that will define you as an advertising and marketing person. Keep going.