You can’t story tell – storytelling is something you are always doing.

Storytelling is not what gets you the outcome – it is a byproduct of a successful brand.

A story being told and that is worth being told is not the main task of the brand itself a brand telling a story is only a byproduct of a successful brand.

Brand storytelling is formed through purposeful action in the real world, through real interactions with customers, non customers and the communication between customers.

Not though saying you are going to tell a story.

This is certainly never talked about in marketing but is one of the core reasons my customers become repelled by brands.

Brands must make promises and brands are promises – the problem comes when promises turn into exaggerations.

They may work to bring you more customers at first but eventually the system must balance. People find out that you are exaggerating and then that breaks trust.

Once trust is broken, it’s hard for people to want to do business with you again.

Is there parts in my marketing that are over exaggerated? If so, how can I make them be true? Or how can I change these expectations so that I over deliver?

I’m not a fan of extreme ideologies but I am starting to realize that I need to remove this one thing more from my life – especially in marketing.
What blocks you from asking “what if” from, having Sonder or empathy for another person, is ego.
Ego is concerned with maintaining your own identity, while empathy is concerned with the understanding of the ego of others.
Now, I don’t think you need to get rid of all your ego, but you need to understand that lots of the times, it can get in the way of what you are seeking to do, especially when it comes to marketing.